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Media Planning and Buying
Media Planning and Buying
Media Planning and Buying (Media Buying)
Media Planning and Buying

Media is a mass concept that contains many communication tools and sends the message it wants to reach to the target. The media also carries out works with advertisements on the way to reaching the target audience. The media also carries out works that contain advertisements in order to reach the target audience.

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What is Media Planning and How to Create?
What is Media Planning and How to Create?

All media outlets outside of traditional media are the target of digital media planning. All work carried out with digital media planning includes an integrated media plan and marketing strategy. Today, the clear line between being known or unknown is understood in the digital world.

It also includes applications known as display advertising (banner). Websites or blogs appear in the form of banner areas. This advertisement method is an indispensable form of marketing and awareness. The advantages of display ads are that they;

  • Increase brand awareness and increase sales.
  • Lead to high returns due to selection of the right channel.
  • Result in increased sales with visual and sales-oriented display types.
  • Have potential to achieve high marketing return on investment.  
  • Allow you to create personalised ads to potential target customer segments.
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