SEO can be defined as all the work done to enhance a website for improved search engine performance.
Search engines are used extensively to search for information and products across the internet and the biggest source of visitors and customers to websites.
Statistics clearly show that the large majority of customers who end up visiting a website come from the first page of the search engine results, making SEO of critical importance to all brands, and continuing to grow in importance as brands become more digital.
SEO aims to reach the highest number of potential visitors in search traffic for key words by ensuring the website ranks high in search engines for relevant keywords.
In this context, SEO aims to make websites compatible with all aspects of search engines and to provide visitors with a web platform that can be accessed more easily and quickly.
In light of this, SEO helps to make websites more understandable, easier to use and able to provide the visitor what they are looking for with ease.
Many companies, e-commerce companies, blogs or website owners are trying to do SEO work or they are professionally employing this service.
If you are marketing a product or service, SEO is an essential tool for you.
Because, with the right SEO work, you can deliver your product or service to your potential customers more quickly and accurately.
In addition, even if you have a non-marketing website, you can increase visitor rates, your company's reputation and brand value through a professional SEO service.
In general, SEO studies are divided into intra-site SEO and non-site SEO.
Intra-site SEO includes extensive work on your website's design and software, as well as the content that already exists on the website.
Off-site SEO is a work to improve the quality of your site by increasing the visitors to the website through various sources such as links, visuals, social media, forums and blogs. Firstly, the website that you want to do SEO work on is examined with various professional tools and a detailed SEO report is developed. This report is then analysed based on a number of criteria, and the required changes, enhancements and adjustments will be made on your website (intra-site SEO) and outside your site (non-site SEO). All these actions are based on the words or phrases that you want to appear in the search results in the ranking. Since the same actions are done on your website, bots for search engines begin to crawl your site more frequently, showing more of your content in search results and over time your website moves to the top of the designated word and/or phrase groups.
At Sempeak, we start by examining the current status of your website and analysing the entire technical structure. The study mainly covers the evaluation of the ranking status of the pages related to your products and services in the search engines. Following this a roadmap is created for the technical SEO items to be implemented. Analytics provides data driven insight to build the foundations of intra-site SEO and off-site SEO work. Among the SEO technical substances, there are many different elements from the infrastructure system used in the installation of the website, the text on the pages, the visuals and the add-ons of the system. After this analysis, the value of the website in terms of search engines is measured. A sitemap is created. Keywords are determined. The SEO compatibility of text and images is also reviewed.
All professional tools that help in the planning of SEO improvements on the website are defined as content optimisation tools. These tools include different features;
Topic suggestions about site content, keyword suggestions, analysis of texts, user search analyses, audience search densities, regional search analyses. All content optimisation efforts provide more accurate SEO content preparation, more accurate sharing, and more interaction. In summary, it helps to create more on point and target oriented content. The importance of content in SEO is an undeniable fact and content optimisation is also a very important helper of SEO. The preparation of the content in accordance with the technical articles listed for SEO by the expert text writers in the right platforms at the right time sharing is as important as the analysis of SEO. With qualified and SEO compliant content, it enables you to market products and services you own in a professional and user-oriented manner.
Non-site SEO works which are among the technical SEO items, should be carried out with the same sensitivity and professional help. After analysing the main categories and areas of improvement on the website, different, strong and high quality links that refer to the website are needed. The primary impact on non-site SEO is the referencing system, also known as promotional work.
You may purchase references to your website within the scope of off-site SEO works, but it is critical detailed analysis is done for the website for which you will purchase, to ensure you purchase qualified and heavy traffic pages that are directly related to your business and area. All work done in this process should be carried out in accordance with SEO standards, and should not be done with repeating pages, non-meaningful text or non-identifiable texts and shares.
Keyword analysis: Appropriate keyword analysis according to the sector is made by focusing on words with high search volumes. Website content is optimised to include specified keywords and URL structures are updated.
Competitor analysis: By examining your competitors in the sector, growth in your organic traffic can be achieved within a certain period, through increasing keywords for the target search words.
Sectoral analysis: The competitive ratio of the sector is examined in line with competitor analysis and improvements are determined accordingly.
Content Optimisation: Visitor friendly content that is suitable for your audience and contains high-volume keywords can be defined as SEO-appropriate content.
Mobile Compatibility: Mobile-friendly websites are ranked higher in comparison to non-mobile websites. Therefore your website must be optimised for mobile experience.
User experience: In-site interactions are optimised to improve user experience.
Regular Controls: It is possible that the enhancements can be corrupted due to software problems or updates. Therefore, the progress is continuously checked.
Data Controls: Data such as landing pages, most visited pages, organic traffic increases, and new user growth rates are examined over time to enable monthly, yearly and seasonal comparisons.
User Analysis: Intra-site user behaviours provide tips on optimisations. Ensuring the optimisations are made according to user analysis.
How does the rate of organic traffic impact sales?
As part of a comprehensive marketing plan, the increase in organic traffic increases the potential of sales as top ranked websites in search results allow more customers to recognise, trust, engage with your brand.
It is accelerates the digital transformation of your brand by promoting and highlighting the products and services that your user focuses on.